![]() ![]() The most refreshing thing about her is the apparent zero f***s she gives. ![]() And that’s not to mention her collaborations on other singles, Run This Town, Love the Way You Lie, All of the Lights and The Monster, all of which have all given her hip-hop cred. Her songs have solidified her as one of the biggest hitters in the modern pop songbook, Umbrella, Disturbia, Rude Boy, ‘Only Girl (in the World), What’s My Name?, S&M, We Found Love, Diamonds, Stay, Pour It Up and Bitch Better Have My Money especially. She’s had 13 number ones in the US Billboard Hot 100, the same as Michael Jackson. Rihanna epitomises a singles artist, with 58 to her name. But who cares, right? The album’s here! A new Rihanna record! Press play. It’s especially hard to maintain exclusivity when the album was seemingly accidentally posted on Tidal on the eve of its release, downloaded and leaked. Who cares about a Samsung marketing exercise? No one, apart from Samsung. Anti was released through the streaming service Tidal (although anyone can download it), with Samsung footing the bill for free downloads, as part of a reported $25 million contract Rihanna has signed with the company to promote both their products and her upcoming tour.īut fans don’t care how an album is released. When it comes to making album deals with phone companies, Jay-Z learned the hard way with Magna Carta Holy Grail, hooking up with Samsung to release the record first for fans with Samsung phone hardware. While not as big a promotional and marketing car crash as Madonna’s disastrous Rebel Heart, the tedious teasing on the album’s website failed to compel. The release of Anti was preceded by a sloppy campaign. On Thursday, Rihanna’s latest album Anti didn’t explode into the popular conscience, it petered. It must be an event that encompasses pop culture pulse-pushing and marketing genius, as well visually compelling, and monopolise the charts and the radio. It is now not enough for an A-list artist to release an album. "Weird Al" Yankovic covered part of the song in his polka medley Polkarama! from the album Straight Outta Lynwood.It’s over two years since Beyoncé’s fourth eponymous album set a precedent for contemporary pop records going beyond a few singles and filler, with the singer assembling an army of producers and contributors to knock it out of the park. The video reached #4 on BET's 106 & Park and remained on the countdown for over 20 days.Ĭovers & Parodies It peaked at #2 on MTV's Total Request Live spending 37 days on the countdown it was not able to retire due to the early introduction of the music video for her second single, " If It's Lovin' That You Want". The music video was also popular receiving much play from MTV and BET. The music video also features Rihanna doing some belly dancing moves. Rihanna steps up and sings the song, causing the DJ to turn the music up and everybody to start dancing. In the music video, directed by Little X, Rihanna and her friends arrive at the club where everybody is bored and not dancing because of the low music. "Pon de Replay" (Video) - 3:37 Music Video
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